“I am so popular, everyone loves me so much at this school on Twitter”

For companies who are curious about this whole social media thing and how something like a Twitter page might allow them to engage with current or potential customers, it follows that the more followers the better, right? Not necessarily.

Looking to capitalize on the hype, many marketers have released free e-books, downloads and written about a gazillion posts on how to have success on Twitter, and many focus on building followers. Some are now offering paid solutions, like It’s Remarkable PR, who promise on SitePoint Marketplace, for the bargain price of $299, to create a new twitter account with a custom profile, get 500 followers related to your niche and 60 tweets (2 a day) 1 general, 1 promotional in order to:

Rabidness aside, what is concerning about this approach is something that Sarah Evans over at Mashable, has coined Continue Reading

It’s the 4th Quarter and you need a big win.  As the holidays approach and marketing budgets increase, now is a crucial time to diversify and integrate your approach to online marketing.  In order to do this properly, you have to leverage several marketing channels and use consistent messaging/promotional offers across all of them. 

These channels include:

·         display ads

·         online PR

·         contextual ads

·         paid search ads

·         organic search listings

·         email/CRM

·         landing page optimization

Consequently, successful online branding and traffic acquisition requires a coordinated effort among several departments.  In many companies, the departments involved (SEO, PPC, Email, Tech, Creative) operate primarily in silos that don’t communicate well.  This is where management needs to make planning and collaboration a company priority.  Need a case study to convince management that a broad and integrat [...] Continue Reading