Top 3 tactics for reducing shopping cart abandons in 2007

Anna Holland from Marketing Sherpa reveals her top 3 tactics for reducing shopping cart abandons in 2007:

1. Add "Bill Me Later" payment option.
2. Test and optimize cart design and functionality.
3. Re-contact consumers who abandon theirs carts via email.

Data from a survey of nearly 2,000 e-tailors indicates abandonment rates will fall 7% to an average of 52% in 2007.

Last day to download her presentation.

Posted by Charles

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