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Tuesday, February 27, 2007

Oscar Advertisers Could Have Gotten So Much More

Advertising Age - MediaWorks - Oscar Advertisers Could Have Gotten So Much More

Only some Oscar advertisers noticed the importance search marketing played during the Super Bowl Ads. You would think that they would have gotten it right for the second biggest night on television, the Academy Awards. And in the PC vs. MAC debate, Microsoft Vista's "Wow" campaign was more successful than the Apple iPhone on Oscar night because of Microsoft's sponsored links on Google and MSN.

Posted by Michelle Preston

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