Second Life: It's not a game

Second Life continues to generate significant media buzz attracting more users and investors who are drawing comparisons to companies like eBay, PayPal, Microsoft and even Google. Why? Because all of these companies can be recreated within Second Life, or "metaverse" - apparently as we are now calling it...

"Some of that money is going to Nike (Charts), Sony BMG, Toyota (Charts), Sun, Starwood, and many others, which have operations in Second Life. Some sell virtual clothing and other merchandise for avatars; some even move real product. IBM has built stores for Circuit City and Sears, where, for example, you can mock up a kitchen with Sears appliances to see how it would look."

See More on Fortune's site.

Posted by Charles

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