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Lijit Search
Friday, April 28, 2006
What a great example of extending a brand - as well as consumer education and awareness in a fun way. I might just have to drive up to LA to experience it! Nothing like an ice cold silver bullet on a hot summer day.
Coors Bullet Train Gathers Head of Steam: "The Silver Bullet Train rolls in the cold for real Friday, when the mobile marketing vehicle for Coors Light travels to 15 markets in the next six months, starting in Los Angeles.
The vehicle is a 19-ton stretch tractor trailer, designed by Vivid Marketing of Smyrna, Ga., to look like the Silver Bullet Train featured in ads by Foote Cone & Belding, Chicago. It is outfitted with an authentic train horn and belches steam from its undercarriage, the company said in a statement."
Posted by jeannie fratoni
3:30 PM
0 comments  
Thursday, April 27, 2006
Growing consumer acceptance of cookies and targeted ads reported by Ponemon Institute. Only 8% delete cookies “very frequently” (18% in 2004) and 24% never delete cookies (40% in 2004). Good news for advertisers and web analytics.
The study also suggests that consumers prefer ads targeted to their interests and would rather accept relevant advertising than pay for content.
http://www.clickz.com/news/article.php/3601986
Posted by Paul J. Bruemmer
12:55 PM
0 comments
According to new research conducted by Jupiter Research and sponsored by iProspect, 62% of search engine users click on a search result within the first page of results, and a full 90% of users click on a result within the first three pages of search results.
Interesting high-level finding in regard to the number of keywords used:
82% of search engine users re-launch an unsuccessful search using the same search engine as they used for their initial search, but add more keywords to refine the subsequent search.
http://www.mediapost.com/research/cfmr_brief.cfm
Posted by Paul J. Bruemmer
9:49 AM
0 comments
Tuesday, April 25, 2006
Let's prognosticate, shall we?
I particularly like the last paragraph in this one. To truly appreciate it, one must read the entire article. At times it's a bit heady, but worth sticking around until the end.
Enjoy!
Posted by Kelly Abbott
8:37 AM
0 comments
We've seen it happen for years, it has been studied; there is a connection between TV and Search.
I've done it myself plenty of times, when I see a TV commercial I like...I go online to find more information about it; a lot of people do.
Search is used 30% more often than trade publications.
Consideration phase: Search is used 21% more often than B2B publications.
Final purchase phase: Search is used 62% more often than traditional media.
In the time frame immediately following the Super Bowl this year, searches for Pepsi increased 60 percent on Yahoo along with thousands of searches for the "Brown and Bubbly" site represented in Super Bowl ads. Searches for ABC's "Grey's Anatomy" increased roughly 400 percent in the same time frame.
NOTE: Warner Bros. "V for Vendetta" spot initiated a 400 percent increase in search share that was unanswered in sponsored results.
If interested, here is an article on the subject:
http://adage.com/article?article_id=108777
Posted by Paul J. Bruemmer
7:25 AM
0 comments
Monday, April 24, 2006
This is a quick story from AdAge that talks about how offline advertising turns into online searches.
Posted by Reid
9:23 AM
0 comments
Saturday, April 22, 2006
Found this link the other day when I was catching up on my feeds. Everything you ever wanted to know about online mapping services and a nice comparison table to boot.
Posted by Kelly Abbott
9:47 AM
0 comments
File under: solution looking for a problem.
Posted by Kelly Abbott
9:45 AM
0 comments
For a time I was an early-adopter and therefore only-geek-on-the-block with Wi-Fi. It became known that if you wanted to learn how to set up a wireless network at home, I was the guy to help with such a task. Soon after I started helping people install wireless networks, teaching them the principles of what I was doing, it wasn't long before I was hearing their accounts of doing the same at work -- unbeknownst to their IT departments. This was only 3 years ago. Now, I can't think of the last time I was at a business function that did not have Wi-Fi. Wi-Fi is in every board room, every conference hall, and every convening place on all the corporate campuses and office buildings I frequent. It's even in every starbucks I know.
If you want to get to some Web 2.0 truisms let's start with these:
When Web 2.0 is in every starbucks - that's when every office will need it too. Web 2.0 will come through the back door into the enterprise. Intrapreneurs and change agents (those white-collar-with-jeans, cubicle revolutionaries among us) are the ones who'll bring it in. It will take at least three years from now before every crook and nanny knows what Web 2.0 really means: systems-interconnectedness and platform-independence. When Web 2.0 hits the enterprise it will no longer be cool, innovative or fun. For more opinion on web 2.0 in the enterprise, visit the Union Square Ventures blog that inspired me to post this entry.Along the same lines, blogging has hit mainstream with as much gusto and qualified fervor as Wi-Fi. At Red Door, we've been blogging since 'Nam; figuratively speaking of course. We were blogging back when people looked at us funny for saying such a word. "What the f*** is a blog?" I can remember one of my friends asking me. And then my awkward reply: "Well, um, it's sort of a diary . . . online . . . and it goes in reverse chronological order . . . and . . . um . . ." To which his reply was "Why on earth would a business want to publish a diary? That's stupid." Well of course, back in March of 2001, we were among only a million other blogs. At the end of 2005 there were 53 million, according to the eMarketer Business of Blogging report (registration required). Web 2.0 is definitely in the "Ah . . . um . . . well you see . . ." phase. It's got some explaining to do, for one. That is, there just aren't enough good Web 2.0 icons out there. If Newsweek thinks MySpace is akin to Flickr with respect to its Web-two-point-oh-ishness, then web 2.0 needs some new icons to take MySpace's place. For two, Web 2.0 also has some maturing to do. Dern near all Web 2.0 darlings are aimed at and maintained by Gen Y and younger. These are the people who've made interconnectedness and platform-independence as a lifestyle choice. They are the generation for whom terms like Infolust were invented. Whereas we luddites prefer to print our photos at Costco, kids these days prefer to keep their photos digital and share them freely. Why convert atoms to bits, when you can truly be digital? Whereas the business community and wouldn't dream of dropping windows for macs and readyconference for skype, the Web 2.0 generation already has. True to form, they may even dream of electric sheep. As these kids mature, so will the enterprise and so will Web 2.0. It'll take three years, but we'll have your CEO skyping, blogging, and torrenting with the rest of us. Next thing you know Chips Ahoy will be co-opting a once beautiful art for one of their commercials.
Posted by Kelly Abbott
8:31 AM
0 comments
Friday, April 21, 2006
Google Inc. announced financial results for the quarter (Q1) ended March 31, 2006 and reported revenues of $2.25 billion, an increase of 79 percent compared to the first quarter of 2005.
http://www.imediaconnection.com/news/9187.asp
Posted by Paul J. Bruemmer
10:41 AM
0 comments
Thursday, April 20, 2006
The Wall Street Journal ran an article named Once-Wary Industry Giants Embrace Internet Advertising yesterday. It discusses the recent shift in large retailer ad budgets towards online ads. For example, Pepsi-Cola is expecting its online spend to increase to between "5% and 10% of the overall ad budget in 2006, from 1% five years ago." Also Anheuser-Busch is expecting its ad spend for online advertising to double in 2006, to account for 5% of the overall advertising budget.
Business Week is running an article calling out the same theme, "Rise Of The Lowly Search Ad." The Business Week article shows some of the more unique ways of using keywords to reach potential consumers.
Posted by Paul J. Bruemmer
10:45 AM
0 comments
Friday, April 14, 2006
If is hasn't happened to your browser yet, it soon will. Microsoft announced last December that it will change the way ActiveX is handled in its IE browser for security purposes and will release a patch. Although they have delayed their full release, some of us have already been updated with their April patch. In regards to Flash, users cannot directly interact with ActiveX controls loaded by the EMBED or OBJECT elements. This means that before someone can interact with a Flash interface using their mouse or keyboard, they must activate it by clicking. Adobe has put out a dev article on their recommended fixes. This issue does not impact users of other browsers, such as Mozilla's Firefox.
Posted by Ingrid Alongi
12:03 PM
0 comments
Thursday, April 13, 2006
Very good blog post from Chris Tacy about the "true cost" of building a good, corporate Web site.
You have to read the whole thing to understand the concept of "true cost," what type of site he's talking about and what a Web site should do for your business (not just for your marketing or IT departments).
Take a moment to reflect...
Posted by Reid
10:16 AM
0 comments
Google Calendar: an overview of the product
Google is getting dangerously close to unseating Microsoft as the most influential company in the global economy. Not that Google Calendar can single-handedly do that, but it begins to illustrate that complex applications do not have to reside on the PC anymore. After that, the OS goes away.
Right now, the Google products work with Microsoft's products, but after a while, consumers may say, "why bother?"
A study by RONIN Corporation, March 2006 stated that many professionals hope that mobile email aill help them achieve a better work-life balance (which is a little sad to say that bringing the work into your home life helps to maintain a balance...), but that concept of access and mobility will define the next decade: Internet everywhere. Forget "one box, one license;" software will be delivered and priced in seats and/or sessions.
Posted by Reid
9:54 AM
1 comments
Tuesday, April 11, 2006
When it comes to email, subscribers are pickier than ever about what fills up their inbox... the email has to relevant and don't dare bug them too much.
Posted by Megan Riley
2:09 PM
0 comments
Thursday, April 06, 2006
Harvest Digital researchers concluded that users are not influenced so much by brand as as they are by relevant links. Therefore, SEO is more important than ever because brand alone is not enough, users don't look beyond the first few pages.
http://www.itweek.co.uk/itweek/news/2153318/firms-told-spread-search-engine
Posted by Paul J. Bruemmer
12:07 PM
0 comments
Tuesday, April 04, 2006
68% of advertisers will look to search engine marketing while 80% of advertisers will spend more of their advertising budget on Web advertising.
A survey, by the Association of National Advertisers (ANA) and Forrester Research, found that 78% of advertisers feel that traditional television advertising has become less effective in the past two years.
http://www.mediapost.com/research/cfmr_brief.cfm
Posted by Paul J. Bruemmer
2:17 PM
0 comments
Monday, April 03, 2006
A short little overview from Adobe Edge's newsletter on the offerings of Yahoo! Maps. Mash-ups with even more options.
Posted by Ingrid Alongi
12:15 PM
0 comments
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