Levi's Tries Clickable Web Video Ads

A pull-quote from the article regarding Levi's dedication to Web advertising:

Varni said the campaign is part of Levi's increased attention to the
online channel. By next year, she expects the company's Web marketing spending
will double, driven in part by Levi's opening its first online store last
year.

"We are shifting [ad spending] from TV and print to things like online
engagement marketing, like events," she said.

Posted by Reid

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