eMarketer.com - Viral...and Stealthy

The buzzword of the last few years, "viral," defined as specific deliverables...

This survey looks like people answering a question with, "look we have 'viral tactics' in our media plan, we have a 'tell-a-friend' button."

Glad to see it is being validated as mainstream, though.

Posted by Reid

11:53 AM 0 comments

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