What do Search and TV have in common?

We've seen it happen for years, it has been studied; there is a connection between TV and Search.

I've done it myself plenty of times, when I see a TV commercial I like...I go online to find more information about it; a lot of people do.

Search is used 30% more often than trade publications.
Consideration phase: Search is used 21% more often than B2B publications.
Final purchase phase: Search is used 62% more often than traditional media.

In the time frame immediately following the Super Bowl this year, searches for Pepsi increased 60 percent on Yahoo along with thousands of searches for the "Brown and Bubbly" site represented in Super Bowl ads. Searches for ABC's "Grey's Anatomy" increased roughly 400 percent in the same time frame.

NOTE: Warner Bros. "V for Vendetta" spot initiated a 400 percent increase in search share that was unanswered in sponsored results.

If interested, here is an article on the subject:

http://adage.com/article?article_id=108777

Posted by Paul J. Bruemmer

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