Coors Bullet Train Gathers Head of Steam

What a great example of extending a brand - as well as consumer education and awareness in a fun way. I might just have to drive up to LA to experience it! Nothing like an ice cold silver bullet on a hot summer day.

Coors Bullet Train Gathers Head of Steam: "The Silver Bullet Train rolls in the cold for real Friday, when the mobile marketing vehicle for Coors Light travels to 15 markets in the next six months, starting in Los Angeles.

The vehicle is a 19-ton stretch tractor trailer, designed by Vivid Marketing of Smyrna, Ga., to look like the Silver Bullet Train featured in ads by Foote Cone & Belding, Chicago. It is outfitted with an authentic train horn and belches steam from its undercarriage, the company said in a statement."

Posted by jeannie fratoni

3:30 PM 0 comments

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