This article (Yahoo Aims To Be Research Powerhouse) goes to great lengths to explain what Yahoo! is doing by way of innovating on the web. As a brand, I've always been loyal to Yahoo! During the boom, they seemed to "get it" when they adopted Google as thier search partnering with lesser search engines. While, over drinks, my friends love to lambast Yahoo! for not understanding how important search is to their other business units, I have always felt that their relentless pursuit of building value in any service allowed them to realize their search mistakes and work toward correcting them. They were the first portal to incorporate RSS feeds into the mix. Their partnership with SBC is proving that there is value to content and content providers as well. And finally, their recent acquisitions of Web 2.0 darlings like Flickr and Upcoming are testament to the rest of us good web developers, that they "get" the user and the user's needs and are valuable enough to invest in. That is, as a leader, they know whose work to promote. When you have Murdoch buyign up MySpace for half a billion dollars (that's not a typo) I'm glad that Yahoo! gets it. The web is not about, nor has it ever been, a promising medium because it represented economies of scale. Instead its value is derived from the ability to appeal to markets of one. The more Yahoo! does, the more I realize that they get it and me at the same time.
Posted by Kelly Abbott
1:54 PM
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