Friday, May 27, 2005
Tuesday, May 24, 2005
Small Business Says Revenue and Retention Most Important Issues
The Interland Spring 2005 Business Barometer revealed that two out of three business leaders clearly believe that business Web sites influence overall sales, both on- and off-line. In addition, 94 percent say their businesses have Internet access, and seven out of 10 cite email as very or somewhat critical to their business.
Naming their their top three 2005 business priorities:
- 79 percent of business leaders name revenue growth
- 70 percent customer retention
- 46 percent expense reduction
70 percent said e-mail is critical to their business, with 72 percent communicating with existing customers, 56 percent with partners and business associates, 53 percent with potential buyers, 36 percent with employees, 33 percent to get and request bids, and only 14 percent said they don't use e-mail in their business.
Other important business tools include:
- community relations (55 percent)
- Web sites (47 percent)
- public relations/media coverage (31 percent)
- direct mail (26 percent)
- Yellow Pages (23 percent)
- email marketing and newspaper advertising (both at 21 percent)
- Search engine keywords (18 percent)
- telephone marketing (10 percent)
- outdoor advertising (10 percent)
- magazine advertising, print coupons and radio advertising (all three at 6 percent each)
- Web banner advertising (5 percent)
Posted by Julie Rosefsky
10:26 AM
0 comments 
Friday, May 20, 2005
Google Moves to Challenge Web Portals
The expanse of white space at the bottom of Google's main Web page, possibly the most valuable undeveloped real estate in cyberspace, is about to be subdivided.
Posted by Charles
8:04 AM
0 comments
Thursday, May 19, 2005
Walmart.com has closed down its DVD rental service and is now promoting NetFlix instead. Sounds like they remembered the value of focus... (they sell things, they don't rent them).
Posted by Reid
10:51 AM
0 comments
Monday, May 16, 2005
Wednesday, May 11, 2005
NegativeSites.com Offers Users Negative Site List
By Chris Richardson from MarketingNewz
Recently, Google announced changes to their AdWords policy that will give advertisers more control over what sites display their ads.
Called the Negative Site Feature, Google's new policy allows members to create a "blacklist" of sites they don't want their AdWords appearing on. For instance, if you are targeting the SEO industry and you discover an AdSense-capable site that appears to be employing search engine spamming or another black-hat method, members can add the spam site to their negative site list, ensuring their ads are not displayed on the site in question.
Because Google's new feature seems to be receiving an appreciative embrace from AdWords members, a new site called NegativeSites.com is offering a list of sites, which is populated by user submissions, that have received a negative listing and have been submitted to NegativeSites. Visitors can submit sites they have labeled as negative to the growing list, which currently consists of spammy web sites.
NegativeSites.com provides a good tool for checking whether or not a site has been negatively listed, including reasons why.
Posted by Reid
11:01 AM
0 comments
Monday, May 09, 2005
Wednesday, May 04, 2005
