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Thursday, May 27, 2004
Spam makes up 70% of e-mail worldwide, firm says
Spam now makes up 70% of all e-mails worldwide, and the figure is growing, filtering firm MessageLabs reported. The firm also said the U.S. anti-spam law that took effect this year actually has had the opposite effect of what was intended because it has legitimized some forms of spam and allowed aggressive marketers to adapt rather than to shut down.
Posted by Reid
11:52 AM
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Wednesday, May 26, 2004
INTERACTIVE AGENCY EXECS TALK SHOP AT AD:TECH
SAN FRANCISCO -- Interactive agencies are feeling the upswing that resulted in an estimated 40 percent year-over-year increase in Q1 Web ad spending, but they are still facing many of the same issues that they did during the downturn and some new ones, too.
Three i-shop executives discussed their attempts to convince clients to shift some traditional media dollars to the Web, the rise of the procurement officer and other industry trends at a session at Ad:Tech here yesterday.
"No one's particularly good at telling clients how to optimize the budget," said Mike Windsor, CEO of WPP Group's OgilvyInteractive, adding that it is still "1971" in the ad world where mass media is king.
When agencies put interactive in the context of a client's overall ad spend, however, it gets easier to convince them to move money to the medium, he said. "This is peanuts," Windsor said. "For the cost of one TV commercial, you can double your Internet budget."
Sound research also goes a long way in educating clients about the Web's value, said Darin Brown, evp at SBI.Razorfish. "It's been 10 years of research, 10 years of proof," he said.
Another challenge that remains is, "Who owns the budget?" said Mark Kingdon, CEO of Omnicom Group's Organic. Is it the marketing, information technology or e-commerce department? "There are questions about who should own this channel and how it should be integrated with other marketing channels."
The executives also acknowledged the procurement officer's growing role in marketing decisions. "It's a little like welcoming the devil into the room. They're not emotional [and are] hard-core negotiators," said Windsor. But, it's all about how agencies play the game, he said. "It's a negotiation strategy more than anything. They're not just about reducing money. It's about maximizing value. ... It's forced us to change the way we do business. More and more every assignment is a pitch. You have to learn to manage the business under new rules."
--Ann M. Mack, Adweek
Posted by Reid
6:03 PM
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Wednesday, May 19, 2004
Tuesday, May 18, 2004
Prediction of Communications Crisis Prompts Japan's Telecom Ministry to Take Action: "Japan's Ministry of Public Management, Home Affairs, Posts and Telecommunications (MPHPT) is taking the initiative to establish a study group in order to circumvent a potential communications crisis that could occur in Japan due to a sharp increase in data communications traffic."
Posted by Kelly Abbott
5:02 PM
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"Spam accounts for almost 50% of all Internet traffic today, and is far from a victimless crime. Basex estimates the cost of Spam to companies worldwide is approximately $20 billion, including lost productivity, anti-spam software, and user support issues."
Posted by Reid
2:35 PM
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ongoing ? WS-Sanity in Ireland: "People have asked why, since I joined Sun, I?ve been going on about WS-this and WS-that. In part it?s just because I still care about all things XML. But mostly, it?s because in late 2003, before I came here, I had an eye-opening experience that changed how I think about Service-Oriented Architectures and Web Services. I think that the future is in plain sight, and that?s because it?s being built right now by the Government of Ireland, and it?s called reachservices."
Posted by Kelly Abbott
10:08 AM
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Broadband Penetration Over 50% By July
According to Comcast, overall broadband grew by 0.82% in March, with 45.97% of Internet- enabled U.S. households enjoying a high-speed connection. 54.03% of US home users dial into the Internet with "narrowband" connections of 56Kbps or less.
Canada's broadband lead over the US shrank by 9.2%. While US broadband penetration grew by 12.2% over the past year, Canadian broadband penetration grew by just 3% from 64% to 67% over the same time period.
Nielsen//NetRatings and Ipsos-Reid data show trends in connection speeds to the Internet for users in the United States and Canada:
As of March 2004, most users in the US connect to the Internet using dial-up modems of 56Kbps or less.
44.42% use 56Kbps modems,
6.88% use 28/33.3Kbps, and
2.73% use 14.4Kbps modems.
54.03% of home users in total in the US connect to the Internet at 56Kbps or less
Broadband penetration in US homes increased by 0.82% in March.
As of March 2004 broadband penetration was at 45.97%, up from 45.15% in February
The average increase in broadband was 0.76% per month from October 1999 to February 2004.
Broadband share in the US should exceed 50% by July of 2004.
Most workers in the US use a high-speed line such as a T1 connection, and share bandwidth between computers connected to an Ethernet network.
As of March of 2004, of those connected to the Internet, 78.8% of US users at work enjoy a high-speed connection, up from 77.2% in February.
21.2% connect from work at 56Kbps or less.
Since March 2003, US broadband penetration has grown by 12.2% from 33.8% to 46%, while Canadian broadband penetration has grown just 3%, from 64% to 67%. Canadian broadband penetration may be reaching a saturation point like Korea did when it reached 70% broadband penetration.
Posted by Reid
9:08 AM
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Thursday, May 13, 2004
Wednesday, May 12, 2004
File-swapping gets supercharged on student network | CNET News.com: "A new file-trading network has sprung up on Internet2, the university network that offers researchers and students a way to communicate at blazing speeds while avoiding the ordinary Internet's data traffic jams.
Dubbed i2hub, the network has drawn thousands of students from universities around the country to trade files and chat at speeds that far exceed what even ordinarily swift campus networks can provide. It has drawn rave reviews on student Web sites and from users but has already sparked concern among other Internet2 denizens. "
Posted by Kelly Abbott
8:17 AM
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Monday, May 10, 2004
Application Design: Classifying and representing data in service-oriented applications - Builder.com: "How do we bring our applications into this brave new world? Enter service-oriented architecture (SOA). In its simplest form, SOA calls for the functionality of an organization (the functionality that used to be contained in individual applications) to be factored into a set of business services. These services communicate with consumers and other internal and external services by receiving service-request messages ('I want to know X') and sending service-response messages ('Here is the answer Y'). Not surprisingly, these messages are represented using XML and SOAP in order to be platform- and device-agnostic.
However, when architects and developers begin thinking about designing and implementing an SOA, questions about what data services should share, how that data is accessed and maintained, and how it is represented come to the forefront. In this article, I'll present one high-level look at the types of data that an SOA will use and how that data?both inside and outside a service?can be represented. This article will help you sharpen your thinking as you begin to consider SOA in your organization."
Posted by Kelly Abbott
10:30 AM
0 comments
Wednesday, May 05, 2004
12 Ways to Improve Your Checkout Process
Online marketers' best practices for minimizing shopping cart abandonment
By: Overture http://www.content.overture.com/d/USm/ac/re/nl/jun03to.jhtml?ref=ac
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Industry research shows that up to 75 percent of shoppers abandon their online shopping carts before completing the checkout process. To help address this issue, some of our (Overture) most successful advertisers have shared their techniques for minimizing shopping cart abandonment rates:
1) Provide shipping costs early in the process, so shoppers are not surprised during final checkout.
2) Show stock availability on the product page, so shoppers do not have to wait until checkout to determine if a product is out of stock.
3) When an item is placed in the shopping cart, include a link back to the product page, so shoppers can easily jump back to make sure they have selected the right item.
4) Make it easy to change quantities or delete an item from the shopping cart.
5) If a product comes in multiple sizes or colors, make it easy to select or change values in the shopping cart.
6) Include a "Progress Indicator" (e.g., "Step 2 of 5") on each checkout page, so shoppers always know where they are in the checkout process.
7) Include a prominent "Next Step" or "Continue with Checkout" button on each checkout page, so shoppers do not get lost.
8) Keep all information above the fold (on one screen) on each checkout page, so shoppers do not have to frequently scroll down.
9) If the billing information is the same as the shipping information, include a box that shoppers can check to automatically fill in the same information.
10) If information is missing or filled out incorrectly during checkout, give a meaningful error message that clearly describes what needs to be corrected.
11) If you intend to add your customers to a list for future e-mail marketing (either from you or a third party), make sure your customers know this and can easily opt out.
12) Make the most of cross-selling by making recommendations of additional items to buy based on what is already in the shopping cart.
Posted by Julie Rosefsky
8:57 AM
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Monday, May 03, 2004
From Campbell's 2003 Annual Report:
"Campbell's innovative use of Internet technology is placing us at the forefront of the global movement toward electronic data-sharing. Campbell was one of the first manufacturers to send and receive data with Wal-Mart stores through the UCCnet Global Data Registry, speeding delivery time and ensuring more accurate invoicing. "
Posted by Reid
6:29 PM
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AUTOMAKERS TO BOOST NET ADVERTISING
WASHINGTON (CBS.MW) -- Ford Motor Co., Toyota and Nissan are preparing to shift more of their advertising dollars to the Internet, citing concerns about efforts by TV networks to raise ad rates.
Posted by Reid
3:25 PM
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