Implications of Twitter’s new (and obvious) ad model

iMedia Connection
Reid Carr

Article Highlights:

• As a business, Twitter will now have commitments to fulfill to both its advertisers and its users
• For marketers, don’t expect to start raking in the money or adding followers in droves on day one
• Ideally, the tweets that the users will see will be highly relevant to their searches

Twitter rolled out its new ad model to much hurrah. People have been dying to learn how Twitter was going to monetize its enormous audience, and marketers have been eager to make more out of the service. We can be sure that this won’t be the company’s last attempt at making money, but it isn’t a bad stab at the first shot. To me, it seemed like a pretty obvious step. Plus, the way Twitter is rolling it out — to a select group of bold social media savvy brand leaders — is certain to be a safe bet. Even before the real test has taken shape or even been evident to the user, the promoted tweet model has received positive testimonials from its initial users. You can bet that was part of the deal.

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