Human Resources: Generous from the Get-Go

Inc. Magazine
Leigh Buchanan

Amy Carr talks about the role of HR in creating a top workplace

Amy Carr was a dyed-in-the-wool marketing professional until 2002, when she and husband Reid Carr launched Red Door Interactive, a $10.4 million company that helps clients with their Internet strategies. In one fell swoop, Carr became both an entrepreneur and a human-resources director. (She won the San Diego Business Journal’s HR Professional of the Year award in 2008 and 2009.) Reid talked to Inc. about the role of HR in young companies that aspire to cultural greatness.

Is marketing a good background for a human resources executive?
I didn’t realize it at first, but HR is a lot like marketing. In fact it is marketing. In both roles the job is to communicate expectations, formulate goals, and define missions. You create effective programs and report on the results. Recruiting, in particular is a pure form of marketing. You’re selling the company, qualifying people, and developing relationships.

Full Story >>

Tags: amy carr, human resources, Inc. magazine, red door interactive