How to measure SEO for maximum impact

iMedia
John Faris

Article Highlights:

• While volumes of quality links and content will result in top SERP rankings for your site, the ultimate goal of SEO is to increase your traffic and conversions
• By creating content that is based on the needs and wants of your prospects, you can convert more of the visitors that arrive at your site
• Gaining a better understanding of your visitor’s attitudes can be achieved with surveys conducted on-site

In the era of Google, web analytics data is plentiful, and pulling ranking reports is a no-brainer. As Google’s Chief Economist put it, data is cheap and ubiquitous, but the analytic ability to utilize that data is scarce. When it comes to analyzing SEO data, the key to gaining actionable insights is segmentation. By segmenting and analyzing your rankings, traffic, content, competitors, and links, you can start to understand what’s working and where to focus your efforts next.

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Tags: Google, iMedia, john faris, measure, red door interactive, SEO