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Hemingway on online copywriting
As we all know from our recent Hemingway’s Six Word Story Six-Pack Challenge, Ernest Hemingway was a master. Here the man of very few words offers helpful tips for copywriting.
My favorites:
eschew obfuscation
“I write one page of masterpiece to ninety one pages of shit,” Hemmingway confided to F. Scott Fitzgerald in 1934. “I try to put the shit in the wastebasket.”
Next week: Shakespeare on Copywriting
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