Growth by Acquisition

Fast Company
Reid Carr

When starting a company, business owners create a list ofgoals they want to accomplish. Some are heftier than others, but the biggest milestone a company can achieve is consistent growth combined with healthy profits. There are many ways to do this including doing it organically, but one option we chose was to acquire a company in a different geographic market or be purchased by an outside organization.

A year ago, my company, San Diego-based Red Door Interactive, acquired Breckenridge Communications, which was headquartered in Denver. Both firms felt that the timing was right, and I believe we’ve set up this new growth initiative for long-term success. However, history tells us that most acquisitions end up failing to achieve their original goals. So before other companies integrate, here are five critical points I feel organizations must consider before signing the next term sheet that crosses their desk.

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