|
The Search Analyst is responsible for strategic development and management of search marketing campaigns. Primary responsibilities may include strategic planning, implementation, reporting, and optimization of paid campaigns; keyword research; link building research and implementation; on-page and site architecture audits.
In this role you will learn how to:
- Develop a paid search strategy and implementation
- Execute on all aspects of a paid search campaign, including launch, management, reporting, and ongoing optimization
- Monitor a paid search campaign and report results to ensure client goals are met
- Generate ad copy
- Spot trends and make recommendations for a paid search campaign optimization
- Conduct market and competitor research to leverage in the execution of a campaign
- Support organic services (e.g. SEO campaigns, link building initiatives, social media marketing, etc.)
- Track, analyze, edit, and improve a paid search campaign
- Generate reports to evaluate campaign success and create optimization recommendations
- Collaborate with in-house Web Analyst to compile analytics data
- Assist in directing keyword and landing page testing & modification process with User Experience Designer
- Define and execute search strategies and tactics appropriate to the paid and organic search campaigns
Experience that will help in this role:
- Coursework in Statistics, English, Marketing, Advertising, Business Communication, or related fields
- Analytical thinking with regard to campaign performance and content development
- Detail-oriented
Requirement for all positions:
- Personal laptop required
- Fluent with MS Office applications
If the "submit résumé" button does not open your email software program, you can submit résumés to mcapone@goodmancapone.com.
|
