Google Analytics Launches Industry Benchmarking


On Wednesday, March 5th, Google Analytics released a feature called Industry Benchmarking that allows customers to compare site data to their industry vertical. A new data sharing settings page will allow customers to opt in for the feature; once they have opted in the report will begin to populate after a couple of weeks. The data being shared is aggregated together by industry verticals anonymously so that individual site data remains private. For more information visit the Google Analytics blog

Discussion

One comment for “Google Analytics Launches Industry Benchmarking”

  • John Faris

    It is interesting that Google is opening up access to this type of data. This will be an excellent tool for market research. I wonder though if the data will be skewed, since I would assume that many of the biggest players in a given industry will not be motivated to participate.