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Finding the Key: The Words They Search Say A Lot About Your Customers
Chief Marketer
Charles Weidenhoft
The keywords we use to search the Web are quite revealing. As we translate our thought processes into search phrases, we provide clues to our ever changing needs as consumers.
We’re more dependent on search than ever before. In the U.S. alone, nearly seven billion Web searches were performed in January, according to comScore. Marketers are eager to make sense of all this data and new research tools are allowing them to do just that.
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