Red Door Interactive is pleased to announce that several of our clients made the “Best” list for 2010. Below is a list of our clients and the categories in which they have been voted as “San Diego’s Best”.

• Cox Communications – Finalist: Best Places to work
• Daphne’s Greek Café- Best Greek Restaurant
• PETCO Animal Supplies, Inc.- Best Pet Store and Best Place to Pamper Your Pet
• Rubio’s Fresh Mexican Grill – Best Mexican Restaurant and Best Fish Taco
• Shea Homes- Best New Home Builder
• Souplantation- Best Salad Bar , Best Vegetarian ,  2^nd Best Buffet,  3^rd Best Family Restaurant, and Finalist: Best Restaurant Catering

Congrats to our clients Cox Communications, Daphne’s Greek Café, PETCO Animal Supplies Inc., Rubio’s Fresh Mexican Grill, Shea Homes and Souplantation(Garden Fresh Restaurant Corporation) for making the 2010 San Diego’s Best List! Next time you are looking for San Diego’s Best be sure to check out the 2010 list of winners!

View all of “San Digeo’s Best”

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Ford Tops Super Bowl Ads With Facebook Reveal – MediaPost
“Ford outdistanced other automakers’ share-of-shopping increases the day after they had run 30-second Super Bowl commercials this year. The firm says Super Bowl auto advertisers saw average share of shopping lift by 14%. But that was less than a third of Explorer’s growth from the Facebook unveiling. “Ford’s campaign clearly demonstrates that while traditional media can be highly effective in driving consideration, a well-executed and deeply influential online program can shift car shopping intent with immediacy and efficacy,” said Kyriakoza.”
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Businesses Add iPads to Their Briefcases – WSJ
“When Apple Inc.’s first iPhone came out in 2007, many companies told their employees that the device wasn’t appropriate for the workplace. The iPad is a different story.The company’s tablet-style device seems to be sidestepping the resistance that the iPhone and other consumer-oriented devices have faced in the corporate environment. Indeed, many businesses have raced to snap up iPads.”
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Mobile ads effective influencers of holiday gift-purchasing decisions – Mobile Marketer
“When targeting, media placement and creative are done right, mobile marketers can make a significant impact on purchase and consideration during the holidays.

Mobile calls-to-action featuring an SMS keyword and short code or mobile bar code can make holiday-themed traditional media actionable. Savvy retailers can get the word out about holiday sales via SMS, the mobile Web and branded applications, while brands can use various forms of mobile advertising to achieve their holiday-specific goals.”
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6 Reasons Why Retailers Must Adopt Mobile Marketing – ClickZ
“The mobile Web and associated media consumption behavior is growing by leaps and bounds. For many retailers, your audience is already there. In the U.S. alone, there are more than 85 million mobile Internet users, according to eMarketer. The consultancy projects that number to reach 100 million by next year. Smartphone growth is clearly driving a sea change here, and other data points to mobile Web access outpacing PC Web access within the next five years, globally.”
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Google Gmail Adds Skype-Like Call Features; Will Ad-Supported Calls Follow? - MediaPost
“Google will add the ability to make telephone calls to any phone in the U.S. or Canada from its popular Gmail application by integrating Google Voice and video chat.  Advertisers and marketers watching Google expand services related to click-to-call Web and mobile ads or pay-per-click advertising can’t help but believe in a future plan to integrate advertising. Clix Marketing Founder David Szetela believes the long-term plan is to provide cellular and Internet calling for free, supported by ads. “I think they will also combine telephony solutions to allow advertisers to include the ability to track phone numbers in their Web ads,” he says.”
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Smartphones Propel Mobile Net Use - AdWeek
“The acceleration of U.S. smartphone ownership has led eMarketer to raise its estimate for the number of mobile users who will access the Web from their devices in 2010 to 85.5 million, up from 83.5 million in the research firm’s November 2009 forecast.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive.  Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

Fast-fashion retailers provide shoppers with the latest trends that, in many cases, are in one minute and out the next. So if the customer experience changes so frequently, how do brands form meaningful relationships?

The answer lies not in having merchandising tunnel vision, or in vague brand statements, but by creating a community that connects patrons with the brand and with each other, and social networks have staked a modern claim in fostering these relationships. Once retailers fulfill their shoppers’ latest fashion craving, the next step is to keep them involved (and shopping!) through meaningful, one-on-one conversations, no matter the season or sale. Facebook and Twitter both provide real-time engagement opportunities that can extend brand affinity, word-of-mouth and yes, even increased purchases away from the storefront, away from the brand website — right where shoppers are spending the majority of their online time. Here are five tips that fast fashion retailers can do to better amplify customer interaction through social media:

1) Offer exclusive “Social Media Only” promotions
Sharing special offers exclusively for those individuals that follow a particular outlet’s brand increases shopper’s desire to pay attention to that brand’s Facebook or Twitter updates. Furthermore, tracking the ROI of social initiatives can be easily done through coupons and social media sales — just wait until that LBD (little black dress) sells out an hour after you post a Twitter sneak sale!

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SAN DIEGO – August 25, 2010 – Red Door Interactive, a premier strategic Internet Presence Management firm, announced today that it was named to Inc. Magazine’s “Inc. 5,000” list for the fourth straight year.

The company is ranked 1,297, a rise from 1,755 last year, after achieving a 227 percent growth rate since 2006 for helping companies with Web initiatives such as social media, design and mobile marketing.

“Our stellar team is the reason why we’ve been consistently named to the Inc. 5,000 list year after year,” said Reid Carr, president of Red Door Interactive. “We’ve got the best combination of creative marketers, skilled technicians and business savvy strategists that ensure each of our clients profit from the Web initiatives we conduct on their behalf. I’m very proud of how they go about their work each and every day!”

The Inc. 5,000 is an annual list comprised of the fastest-growing private companies in America, ranked according to percentage of revenue growth from 2006 through 2009. Revenue must be at least $100,000 in 2006 and $2 million in 2009. Red Door is also ranked 29^th on the “Inc 500” list of fastest-growing privately held companies in San Diego and the 128^th fastest-growing advertising and marketing business nationwide.

In addition to this achievement, Red Door Interactive was recently honored by the San Diego Business Journal as one of the area’s Best Places to Work. The Web Marketing Association also named the firm “Best Internet Service Provider: Rich Media Online Campaign” and “Best Telecommunication Website and Mobile Application” while The American Marketing Association gave Red Door “Best New Media Marketing,” “Best Makeover Campaign” and “People’s Choice” awards this year, The firm also received an “Addy” for “Best Social Media Web/Online Campaign” and was named one of America’s “Inner City 100” companies by the Initiative for a Competitive Inner City (ICIC).

About Red Door Interactive, Inc.

Headquartered in San Diego, Red Door Interactive, Inc. manages clients’ online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them profit from their Web initiatives. Clients include Overstock.com, Cricket Communications, PETCO, Rubio’s Fresh Mexican Grill, Cox Communications and Souplantation & Sweet Tomatoes Restaurants. Find out more about Red Door Interactive at http://www.reddoor.biz.

Media Contact:
David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560

© 2010 by Red Door Interactive, Inc. All rights reserved.

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Digital Marketing: Facebook Introduces Location-Based Places - AdAge
The mobile service will focus on three major features: “It will allow users to share where they are with their friends; allow them to see who is near them; and allow them to discover new places around them”- just like Foursquare and Gowalla.
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Location-based app Shopkick launches with Best Buy, Macy’s - DMNews
Shopkick is a location-based shopping app that allows consumers to get in-store coupons and discounts. Shopkick differs from other geolocation services like Foursquare, because the app detects when a person walks in the door, preventing fake check-ins. So far the service has partnered with Best Buy, Macy’s, American Eagle Outfitters and Sports Authority.
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What’s the Next Game Changer in Digital Marketing?  - ClickZ
“Will geo-location services, combined with the popularity of the iPhone and other phones running on the Android operating system, make mobile advertising a reality sooner rather than later? Or can Twitter, which introduced sponsored tweets four months ago, expand its ad offerings in coming months or years?” While marketers often disagree on what the next game changer will be, all agree that there are dynamic and major changes in store.
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Lessons From The Top Brands On Facebook – MediaPost
“After analyzing the pages of 30 top national marketers, Forrester came away with some interesting findings. For one, amassing an enormous number of fans is neither the only nor the most important goal for many brands on Facebook — but it doesn’t hurt. The companies Forrester found with the most fans made their pages easy to find by creating multiple fan pages, cross-promoting them, and using a vanity URL.”
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Gap Takes Over Groupon Sites Nationwide  - MediaPost
“Groupon scored its first nationwide retailer Thursday morning with an offer from The Gap appearing on all 85 of its city-based websites in the U.S. and Canada.”We’re always looking at new and innovative ways to connect with our customers, and we know many of them are Groupon subscribers,” Olivia Doyne, Gap director, engagement marketing, tells Marketing Daily.”We thought the timing of our exclusive Groupon offer would be ideal as people begin to build their back-to-school and fall wardrobes.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive.  Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

What does a person deemed “creative” look like? You might picture a man with horn-rimmed glasses in a long-sleeved black mock turtleneck or a young woman, powered by caffeine, donning the latest fashions. They are certain to come up with the next big idea, the white knight, at each and every brainstorming session, or maybe not.

There is no question that some people are more inventive than others, but is that “right brain” a product of nature or nurture? I like to err on the side of nurture. Sure we have a creative team at Red Door Interactive, but we don’t believe in segregating them from the rest of the company. We truly believe that ingenuity can be learned by anyone, it’s just a matter of structuring an environment that fosters it. Here are a few ways we go about unlocking the unexpected.

Don’t babysit employees. We feel it’s important for managers to let each staff member identify their own path of least resistance, much like water. It’s not about a CEO setting the goals for the company. Rather, it’s about empowering teams and individuals to map out their own plans and objectives to help unleash what’s possible. That places an emphasis on creative problem solving right out of the gate. While this requires a great deal of trust and mutual respect, the end result can be a more motivated and inspired workforce.

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I’m never certain about the job market. One day it’s on the upswing, and the next it’s caught in a nosedive. It’s like the deal with pasteurized milk — Healthy? Unhealthy? I doubt I’ll ever get it straight.

What I do know is that there’s been cause for optimism. As reported by ABC News, national hiring has risen 37 percent when compared to last year’s figures. It’s also worth mentioning that our Job Connection site has seen a steady stream of posts.

So whether you’re a novice entering the marketing world, or an old pro seeking a change of scenery, now’s a good time to hone those instincts and take some personal stock of your most marketable traits. Where do you stand in the talent pool? How would do you distinguish yourself from the hoardes of other applicants? Does your work history stack up with today’s standards?

Here’s some insight from the people working behind the scenes — the human resources pros working in digital. They’re the ones skimming through your resume, and dialing up your references. Keep their words in mind as you wade through the murky waters of your job search.

What’s in demand?
The marketing world is amorphous. Trends come and go by night, and new technologies can raze the landscape in an instant. It’s a business sector that is receptive to change and, as such, the importance of certain talents will oscillate.

These days, says Amy Carr, executive vice president of human resources at Red Door Interactive, the emphasis is on analysis and modeling. As advancements keep pushing the boundaries of measurement, agencies are lured to applicants who know their numbers.

“At Red Door, we look for people who can format data, analyze what it means, and make informed recommendations that predict future improvements and returns on investment,” says Carr.

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Reid Carr founded the Internet marketing firm Red Door Interactive in 2002 with four people and one office in downtown San Diego’s East Village. Today, the company has more than 50 employees with locations near Petco Park as well as Carlsbad and Denver. Red Door’s clients include Souplantation/Sweet Tomatoes, Rubio’s Fresh Mexican Grill and Cricket Communications.

Q: How would you describe Red Door Interactive to a person who wasn’t familiar with it?
A: Red Door provides Internet presence management to mid-size companies in a broad array of industries. Our services are geared toward helping brands connect seamlessly with customers across all digital touch points and profit from them.

Q: What makes San Diego, Denver and Carlsbad the right place at the right time?
A: It’s ironic because in our business, we focus on the notion that companies can be anywhere on the Web, but for us, having all three locations puts us in close proximity with our clients. Beyond that, our overarching theme is we can now offer employees the opportunity to be near a beach, mountain or urban setting. It’s less about where the work is done and more about providing a workspace for social collaboration; a destination that people want to come every day. We’re not finished yet — we will open more offices that accommodate the various lifestyles that employees want and attract the greatest talent wherever that talent wants to be.

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Article Highlights:

• While volumes of quality links and content will result in top SERP rankings for your site, the ultimate goal of SEO is to increase your traffic and conversions
• By creating content that is based on the needs and wants of your prospects, you can convert more of the visitors that arrive at your site
• Gaining a better understanding of your visitor’s attitudes can be achieved with surveys conducted on-site

In the era of Google, web analytics data is plentiful, and pulling ranking reports is a no-brainer. As Google’s Chief Economist put it, data is cheap and ubiquitous, but the analytic ability to utilize that data is scarce. When it comes to analyzing SEO data, the key to gaining actionable insights is segmentation. By segmenting and analyzing your rankings, traffic, content, competitors, and links, you can start to understand what’s working and where to focus your efforts next.

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Almost every organization has received a critical online comment at some point. Complaints show up everyday on the Internet and businesses of all sizes can no longer avoid it. Even powerhouses such as Google, Apple and Sony receive negative feedback. While organizations can’t control these online black eyes, acting quickly to alleviate the problem is the best solution. The amount of time it takes a company to respond to customer reviews speaks volumes about how the organization operates and the importance of its patrons.

Surely companies can’t make everyone happy, but there’s something to be said for those that try. At Red Door Interactive, we strive to improve the Internet Presence of our clients and help them build effective response plans and empower their managers with the resources and authority to respond immediately to any online and offline unsatisfied customer comments. Once a negative post makes it on the Internet, it has the potential to spread like wildfire. The number one priority for such instances must be to repair the relationship and keep one’s online reputation in the best light possible. Here are four areas to focus on that will help to stay on top of any negative online chirping, remedy the issue ASAP and come out on top.

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