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Face your targeting fears
iMedia Connection
Reid Carr
One of the most talked-about trends in online advertising today is how agencies should embrace behavioral targeting in the media buy. However, the truth is that most advertisers are just getting started with the practice; there remains a lot of skepticism about how accurately different networks’ platforms perform. You can choose to continue to bicker about who is doing what right, or you can run a few trials yourself to see. Full Story >>
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