How to identify a NanoChip.
Molecular diagnostics. Now that’s a term that just rolls off the tongue. Red Door was tasked with promoting the NanoChip 400, a device that automates molecular testing, at industry tradeshows. Red Door responded with a concept that compared the NanoChip to a potato chip. The attention-grabbing image was translated into posters, post cards, a landing page, and cyber café promos. Red Door also designed packaging for bags of NanoChip potato chips that were handed out on the tradeshow floor.
Tradeshow Support
