Michael's Cookies
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Michael's Cookies was beginning a new launch into the consumer market with road shows at Costco. Banners announced the arrival of Michael's Cookies. (Just in case the smell of fresh baked cookies didn't quite do the trick.) The banners reflected the new look of packaging for Michael's. Within the first day, Michael's Cookies exceeded their goals for consumer sales.
2005 American Marketing Association AMY Awards
Marketer of the Year Award
Category: Excellence for Advertising
Client: Michael's Cookies (www.michaelscookies.com)
2005 San Diego Ad Club Addys
Bronze Award
Category: Mixed Media Campaign - Consumer Regional/National
Client: Michael's Cookies (www.michaelscookies.com)

