Nanogen
A new direction. A new look.
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Nanogen, an innovator of healthcare diagnostic tools, underwent a change in direction as a company and initiated a subsequent rebranding. Red Door created a site that reflected a new emphasis on the human aspect of healthcare rather than the technical, while still appealing to both clinical and research audiences. The cool color palette was inspired by the new logo also developed by Red Door. The design is crisp and clean, echoing the simple navigation.
Site Design
