Ode to a tomato.
Fresh from the farm to your fork. That’s the big story at Souplantation, a chain of salad-buffet restaurants. The site tells the fresh message by showing the day in the life of a tomato. The lively animations and copy capture the friendly atmosphere of the restaurants. The warm palette and curves within the layout add a wholesome, organic feel to the site. A component structure to the home page allows both the flash intro and retail messages to be rotated to reflect the latest produce in season.