As Michael's Cookies moved into the consumer market, they needed new packaging to appeal to consumers' sensibilities. These cookies were sold in the freezer section at Costco. The tan and blue palette is welcoming while the red adds a touch of warmth. Michael's image appears as a sepia tone, implying home-baked goodness.

2005 San Diego Ad Club Addys
Bronze Award
Category: Mixed Media Campaign - Consumer Regional/National
Client: Michael's Cookies