Mobile
Mobile is where the Web is headed. Marketers will spend an estimated $11 billion by 2011 to reach the projected 3 billion mobile phone users. Clients will want their information on the go. With mobile devices outnumbering PCs two to one, penetration is deeper and messages are more likely to be read and acted upon. It’s easier to create buzz and excitement for products and services with the ability to reach customers while they are actively shopping, socializing and making buying decisions. Messages can be location specific and behavior targeted – in short, more effective.



