Zero to First, a company that develops decision-making software, asked Red Door for a logo. After doing research, Red Door suggested a new name for the company – Idego Methodologies. Idego refers to the crossroads that one must take in the decision making process and the classic psychological battle within the self between the Id and the Ego. Graphically, the icon with the curvy lines represents the chaos in the decision-making process. The single circle is the solution to the decision. The typeface is clear and easy to read, echoing the ease of the decision-making process with Idego.