Axure is a small software developer that wanted to look professional and established without looking corporate and stuffy. They produce software that helps user experience professionals, business analysts, and product managers dynamically prototype software, business applications, and Web sites. The bright green and blue shades create a warm personality for the brand. The three rectangles in the mark mimic the wireframing process. The transition of the color of the rectangle represents the development process from wireframe to application. The tagline “See it happen” echoes the prototyping process as well as alluding to unlimited possibilities.