A cherry of a promotion.
Red Door created this landing page to host a fun, engaging contest targeted at members of Club Veg, Souplantation’s most loyal customers. The landing page extended email promotions that highlighted cherries, the featured menu item of the month. Customers were invited to participate in a contest where they could click on cherries hanging from a tree in order to win a free meal. The promotion utilized various forms of validation to allow only one entry per day per household. Over the course of the 12-day promotion, the Garden Fresh site experienced a 906% increase in site visits following the email blast.