Creative Services

Software product tours by their nature can be very dry. That’s exactly what the creators of Axure, a software for user experience professionals, business analysts and product managers, didn’t want. Red Door responded with a friendly Flash tour that tells a story. At the beginning of the tour, customers are introduced to Jack, a user experience professional, who adds humanity and life to the brand. The story follows Jack as he works on a project. Lighthearted section intros featuring Jack are interspersed with narrator voiceover and footage of the product being used. The result is an engaging, informative tour that gives customers an idea of Axure’s potential to improve their businesses.