Creative Services

SkinMedica sells its skincare products through doctors but must persuade consumers to buy them. In order to do so, each group receives its own email newsletter. In the consumer email promoting TNS Regeneration, the only call to action was to click through the physician finder. The open rate for the consumer email was 47% with 17.7% clicking through to find a physician. For the doctors' email, the open rate was 44% and the click through rate was 18.2%.