A new direction. A new look.
An exciting array of possibilities. Nanogen, an innovator of healthcare diagnostic tools, recently underwent a change of direction. The new emphasis would be the human rather than the technological aspect of healthcare. After designing a new logo and Web site, Red Door was tasked to create a new collateral folder. The folder had to be flexible to house everything from press releases to product sheets. The design is simple and crisp, with the grid pattern echoing the microarray technology featured by Nanogen.