Michael's Cookies
The smell of freshly baked cookies, in print.
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Collateral for Michael's Cookies, a seller of premium, ready-to-bake frozen cookie dough, had to work extra hard. Sales staff couldn't always bring a cookie sheet of freshly baked cookies with them when it was time to close the deal. So rich photography and a 7 color print job on the sales folder had to convey the high quality of cookie ingredients instead. The design was also very clean with blues and tans conveyed hospitality while red accents suggest warmth and stimulated the appetite.
2005 American Marketing Association AMY Awards
Marketer of the Year Award
Category: Excellence for Advertising
Client: Michael's Cookies (www.michaelscookies.com)
2005 San Diego Ad Club Addys
Bronze Award
Category: Mixed Media Campaign - Consumer Regional/National
Client: Michael's Cookies (www.michaelscookies.com)
Collateral
