Michael's Cookies, a purveyor of premium, ready-to-bake frozen cookie dough, was ready to expand their market from wholesale to consumer. Complete branding efforts included a new web site, collateral, sales folder, packaging, trade show banners and more. The new design was streamlined and clean to appeal to the consumer as well as the wholesaler. A warm blue and tan palette was drawn from the existing logo. Red accents conveyed a sense of warmth and stimulated the appetite. Sepia treatments of the image of Michael suggested a homemade quality. And consumers could almost taste the cookies after viewing the stellar photography.

2005 American Marketing Association AMY Awards
Marketer of the Year Award
Category: Excellence for Advertising
Client: Michael's Cookies (www.michaelscookies.com)

2005 San Diego Ad Club Addys
Bronze Award
Category: Mixed Media Campaign - Consumer Regional/National
Client: Michael's Cookies (www.michaelscookies.com)