When Rubio’s Fresh Mexican Grill started making inroads to landlocked communities like Phoenix, name recognition was not very high. Red Door ran a campaign highlighting Rubio’s signature product – their world-famous fish tacos – at a special price. The media buy was designed to intercept working professionals during their morning. Customers were sent to a landing page where they could also download a coupon for a free churro. Customers were hooked, with a CTR ranging from .08% to .31% on select media buys. Of these customers, 58.86% went on to download coupons, visit the store locator or signed up for the Beach Club.
Advertising Campaigns
