Nanogen
A new face of medicine.
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As part of their rebranding efforts, Nanogen ran a series of print ads in healthcare industry publications. The first in the series was corporate ad promoting the new direction of Nanogen. Other ads highlighted individual products from Nanogen. But every ad showcases the human aspect of medicine with technology taking a backseat visually. The palette and graphics all reflect the new look and feel of the site.
Advertising Campaigns
