It's about people, not paper
An online advertising campaign aimed at HR professionals branded BeneTrac as an efficient partner in HR benefits management. Banner ads ran in HR industry specific venues like Insurance Broadcast and HR.com. Lighthearted banners had paper airplanes flying across the banners accompanied by the text, "Use paper for fun, not forms." Viewers were invited to download instruction for folding their very own BeneTrac jet. The campaign produced a 15% bump in traffic to the site.
Advertising Campaigns
