Vokey Design

Site Design, Mobile, Optimization

In early 2016, Red Door completed a website redesign for client Titleist and its new Vokey Design SM6 wedges. The project included the development of a new landing page, supporting product pages, and an overall improved user experience. By educating the consumer on wedges as a whole and the importance of using a premier wedge, the site successfully positioned Titleist and Bob Vokey as the true experts in the category.

Project Results

In the months following the Vokey Design SM6 product launch, the site saw better overall user engagement, showing a 22.7% increase in average session duration.