Vistage International

Paid Media

To increase business owner and CEO leads for Vistage Member and Chair acquisition campaigns, we focused advertising efforts on LinkedIn and Facebook. Both media platforms offer a self-service option that grant us easy access for timely optimizations and also provide unique targeting opportunities to zero in on our niche audience. The campaigns were created to focus on lead generation and improve cost efficiencies.

Project Results

Saw 71.2% improvement in cost per lead M/M and increased lead conversion rate by over 30%. Membership lead goal exceeded by 25% and over a 60% increase in overall joins, both record-breaking metrics. Lead gen increased by over 100% Y/Y, lead quality improved, and social media accounts gained new followers at no additional cost.