[Work]

Souplantation and Sweet Tomatoes

Email Marketing

To help boost gift card sales during the high-volume holiday shopping season, we created a behaviorally targeted email focused on subscribers who had previously shown an interest in gift cards. Our email was sent only to those who had clicked on gift card links in any previously sent email. 



Project Results

The email program generated an extremely high open rate and the program resulted in $15,000 in sales