Souplantation and Sweet Tomatoes

Social Media

With the “Eat Like a Kid” Blog Contest, Red Door aimed to drive repeat visits to Souplantation & Sweet Tomatoes restaurants with a contest that would resonate with both parents and children—and be easy to participate in. Guests could win 10 FREE meal passes by posting their favorite childhood meal to the Souplantation fan page. This trip down memory lane generated substantial Facebook fan growth and an increase in website traffic and engagement.