Souplantation and Sweet Tomatoes

Email Marketing, Social Media

Souplantation & Sweet Tomatoes restaurant chains value their guest’s feedback and every year asks their email subscribers to vote on their favorite menu items via a basic poll. The results from the annual poll would then inform the restaurant menu during a special February Guest Favorites promotion. This year, we tried something new that would reach their fans on social media as well as email. We developed a campaign that extended across several digital channels and turned a one-time poll into a fun, fresh 13-day Facebook contest. Read full case study here.


  • American Advertising Awards - Digital Advertising – Bronze, 2014
  • Peak Award - Best of Online Marketing - Bronze, 2014

Project Results

The results were fantastic with over 114,000 visitors visiting the contest tab and 40,000 entries into the contest. Plus, contest engagement lead to 28,434 new Facebook fans.