Souplantation and Sweet Tomatoes
Email Marketing, Social Media
Souplantation & Sweet Tomatoes restaurant chains value their guest’s feedback and every year asks their email subscribers to vote on their favorite menu items via a basic poll. The results from the annual poll would then inform the restaurant menu during a special February Guest Favorites promotion. This year, we tried something new that would reach their fans on social media as well as email. We developed a campaign that extended across several digital channels and turned a one-time poll into a fun, fresh 13-day Facebook contest. Read full case study here.
- American Advertising Awards - Digital Advertising – Bronze, 2014
- Peak Award - Best of Online Marketing - Bronze, 2014