Shea Homes

Content Marketing, Email Marketing, Paid Media, Site Design, Social Media, Collateral, Logo, Identity Package

While paint colors, materials and finishes are important, the most critical decision for a potential homebuyer is the floor plan, which is why Shea created their new product, Shea3D. Red Door partnered with Shea to bring Shea3D’s patent-pending YourPlans™ to life online with a launch as customized as their homeowners' floor plans. Along with fresh online assets, Red Door developed high quality collateral materials for Shea3D communities. The resulting campaign showcased Shea3D in a thoughtful, accurate and simple way, including a video script storyboard, leading to a substantial increase in clicks on the video within the landing page. Read full case study here.


  • Peak Award - New Product Launch Marketing Campaign - Gold, 2014
  • Peak Award - Best of Marketing Campaigns - Bronze, 2014

Project Results

With 17,408 visits to the new landing page and 266 sign-ups (leads), the campaign increased the time spent on the website by 105%. The featured video also garnered 3,917 clicks to view.