Red Door launched a PPC campaign to increase coupon downloads and email sign-ups for Rubio’s. The PPC campaign was built with a mix of branded keywords and more general “food” terms.
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The ads resulted in 4,500 coupon downloads and over 1,600 eclub sign ups. The campaign’s effects could be felt offline as well, as Rubio’s booked almost 100 fundraiser events and made over 200 catering orders.