Rubio's Restaurants

Social Media

To promote and engage fans around Rubio’s offline World Oceans Day efforts, Red Door utilized a Facebook application to encourage fans to stand up, shout out and join the ocean-focused event. The application created a community around the event by giving fans a chance to win when they shared the ways they stand up for the ocean. For each fan who entered the contest, Rubio’s donated $1 to the Surfrider Foundation, San Diego chapter. 

Project Results

The contest received over 400 submissions, with 70% of entrants sharing their entry with friends. Rubio’s gained nearly 4,000 new page Likes during the contest period, and 400 people invited friends to the World Oceans Day Facebook application.