[Work]

Rubio's Restaurants

Site Design

Rubio’s gift card landing page and cumbersome checkout form was posing challenges to the conversion rate for online gift card orders. Red Door jumped in to analyze, test and redesign the ecommerce user experience to increase Rubio’s gift card orders and increase average order value. 


Project Results

Rubio’s enjoyed results of a 317% increase in conversion rate, 331% increase in task completion and 169% in revenue.