Rubio's Restaurants

Client Profile

Rubio's Restaurants

Founded on one man’s love for the perfect fish taco, Rubio’s has grown into a West Coast restaurant phenomenon, known for its California flavor and fresh ingredients. Rubio’s food reflects its south-of-the-border roots and the influence of the California coast, and features a menu of innovative foods made with farm-fresh ingredients. Rubio’s is based in San Diego, and now operates over 190 restaurants.


  • American Advertising Awards - Online Advertising- Silver, 2012
  • American Advertising Awards - Web/Online Campaign - Silver, 2010
  • AMY - People's Choice Award, 2010
  • AMY - Best New Media Marketing, 2010
  • AMY - Marketer of the Year-Critics Choice, 2011
  • AMY - Best Advertising Campaign, 2011
  • AMY - Advertising, 2011
  • AMY - Critics Choice, 2011
  • IAC Award - Best Restaraunt Website, 2009
  • IAC Award - Best Food Industry Ads, 2012


  • "Chase-the-Taste" Interactive Game

    Email Marketing, Social Media

  • Dr. Pepper Slot Machine Interactive Game

    Social Media

  • Gift Card Campaign

    Site Design

  • "Oceans Day" Facebook Event

    Social Media

  • "Return to the Original Fish Taco" Site Design

    Paid Media

  • Rubio‚Äôs "Return to the Original Fish Taco" Mouthwatering Site Design

    Site Design