Social Media

Quiksilver and Red Door collaborated to develop a creative, engaging, online contest that would connect with their audience of young women to successfully launch a new line within their collection. “Summer Stories” utilized a custom Facebook application that encouraged fans to submit their stories, poems and other expressive forms of content. 

Project Results

The contest, coupled with a targeted PPC ad campaign, exponentially increased Quiksilver’s Facebook presence with over 15,000 enthusiasts joining in the first three months of the campaign.